Face masks are going to stay with us for a while…

IDILVICE photographed by Carl Posey in San Francisco in March 2020.

On a day in early March 2020 we started to make masks because we learned of the coronavirus and the mask shortages that hospitals were dealing with.

N-95 masks were needed by doctors and nurses caring for patients with a deadly virus,

and we thought that if we’re making desirable face masks for the people, we could convince them to donate their medical masks to the nearest hospital and so, the production began… and it is still going strong. We must have donated at least a few hundred masks to people without means and of course we sold just a many if not more to customers from all over the country and the world.

The fact that we were able to jump in on it so quickly, helped protect lives and we are now making fashionable masks to keep people enticed to continue wearing masks. We’re using our design sensibilities to give the masks an upgrade or two and we’ve even made a face mask storage pouch to help identify masks between family members and to keep them clean while they’re not in use.

So far so good. Check our face mask shop for all the extra fashionable additions.