Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-weiss") was born in the mountains of Switzerland and since then it has flourished on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality.
The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today.
In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.
Without being trained much previously in the process of making clothing, autodidact Idil learned the hard but passionate way. Ambition combined with fearlessness turned the designer into a pioneer of the DIY movement.
Naturally IDILVICE's designs started beaming unapologetically with colorful graphics and printed pop culture icons and they had the air of sporty street wear styles inspired by Hip Hop and Rock music and California's Skate and Surf culture. IDILVICE became instantly popular with the Rave and Party culture. As time went on, the labels rebellious style became more mainstream and today IDILVICE's influences are recognizable all over the fashion industry. IDILVICE is actually largely credited for being first to combine sneakers with formal gowns on the runway in 1996, but the label is probably even better known for taking fan art to a brand new style level - and giving licensing companies a run for their money - by creating 'must have' limited edition fan fashion collections, which made fans cringe with joy and surprise, as they just had to have those items. IDILVICE's concepts definitely created a 'game changer' and is responsible for a totally new and growing licensing market which offers many more styles today ranging from slouchy women's tops to sweatshirts and hoodies, etc. But the brand is not only known for its trendsetting designs, IDILVICE is also is a leader in the "Made In USA" movement and is a member of the Save The Garment Center association, which promotes manufacturing in NY and the U.S.A. In 2008 The New Yorker Magazine named IDILVICE one of the few clothing labels left being made right here in the USA. Today there are even less.
Launching the IDILVICE line in a 1994 fashion show presentation in Zurich, Switzerland, granted the designer instant celebrity status. This exposure lead to countless endorsements with companies such as Bernina Sewing Machines and Philip Morris, amongst others.
IDILVICE was chosen to design the clothing concept for the Swiss National EXPO. In the United States of America, the brand has gained numerous accolades from the most respected fashion publications including WWD, Vogue magazine and the New York Times which declared: "IDILVICE's collection had the combination of elements that make a fashion audience sit up and take notice".
One of IDILVICE's highlights was a collaboration with Elvis Presley Enterprises in Memphis, Tennessee which produced a Elvis Presley couture clothing collection. Hollywood has also taken notice with celebrities such as Gwen Stefani and Kelly Osbourne wearing IDILVICE clothing.
The IDILVICE collection was first presented online via it's official online shop in 2006. In 2012, Idil started a second clothing line called Elastic Wonder which focuses on garments made of stretchable fabrics. This new line is selling wholesale and via it's own dedicated online shop.
Idil's lines have a reputation of being made exceptionally well and produced here in the United States of America, along with being celebrated as rebellious, trendy & fun clothing.